Grant Norris

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Brand knots pattern and hand drawn logo Website screenshot Website screenshot on mobile Overview photo of produced printed materials Laser engraved wood signage

Reel Fresh is the result of a live brief set by London design studios Ico and BEAR, the brief was to create a brand for fictional trawlerman Sam Macleod to promote less popular fish to help reduce waste. I built upon the idea of an on-demand fishmonger's, my designs were informed by concepts of sustainability and eco-friendliness with the intention of creating a brand and product that appears premium with little process. Hand drawn elements were introduced to represent Sam's personal connection to the brand and it's cause. My deliverables include paper packaging, a combined receipt / order-form, business cards, web presence and materials that would be displayed within the physical space such as recipe cards and signage created from found wood.